Brand Insight - Peta wants to change the relationship between humans and animals for the better.
Consumer Insight - Peta is often portrayed as extreme and violent.
Credit
Peta Team
Lauren Holt - Copy
Talulla Barney - Art Director
Todd Jackson - DP
Brand Insight - Peta wants to change the relationship between humans and animals for the better.
Consumer Insight - Peta is often portrayed as extreme and violent.
Peta Team
Lauren Holt - Copy
Talulla Barney - Art Director
Todd Jackson - DP